You haven’t heard from me in a while. It’s because I’ve been writing. It’s the reason we embark on this journey – to write, to put our words out there, to tell our stories. I’ve been fortunate, in my short writing life, to connect with an audience early on and find opportunities to share my work. I’ve published fiction, non-fiction, poetry, and participated in a couple of magazine interviews. Amid all that, I am steadily working away on my own book projects.
One of the many challenges I have been working on is the magazine pitch. Back in the fall, I wrote about an experience choreographing a pantomime and contributed it to a website as a guest blogger. One of their public relation consultants suggested that this story be taken further and pitched to potential dance magazines. She took the lead by sending out her own pitch on my story and received a response by a local magazine in my city – but they wanted the pitch to come directly from me. I have five years of writing life behind me, but for all those small accomplishments, nothing prepared me for writing that first pitch to a magazine.
When I have an idea for a story, I write the story. I work it. I let it carry me to its eventual finish – and then I pitch it. I don’t always have to know where it’s going right from the beginning, because I know I will discover its course along the way and end up with a solid foundation to propose. A completed piece already has the points in place – the work is already done, making it easier to market. With the magazine pitch, I need to understand the groundwork before I write it. Instead of relying on the finished piece, I must convince an editor to consider an idea.
A magazine pitch takes research. It forces you to take the time to understand a magazines’ style and subject matter, to figure out how, or if, your story will fit. It’s a different sort of writing challenge, but one I think every writer should try. The pitch I sent did not work out for this publication – but that doesn’t mean it’s not right for another one. The story is there, it’s worth telling, therefore it’s worth the continuing effort to find it a home and practice the art of selling a concept before it comes to fruition.
In the meantime, I did find my way into my first magazine. I was fortunate to have my story featured in an issue of Arthritis Research Digest UK – and the only thing I had to pitch was myself.
“The scariest moment is always just before you start.” – Stephen King, On Writing: A Memoir of the Craft.
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J.G. Chayko is a writer, actress, and international arthritis advocate who’s been involved in theatre for more than 30 years and has published poetry, fiction, and creative non-fiction.